Following several years of celebrating the start of the new year with a new year drinks reception, it was time for something new. And when you have 600 employees with a healthy love of a party, it’s time for a grand and enthralling proposal to satisfy all tastes that fits the current trends. At Hamilton Bright Brand Activation, we saw this as a great challenge.
To achieve this goal, we examined the target group: 600 employees with an average age of 28 years, and many different tastes. This meant we chose a broad concept with something for everyone, and with an eye for detail.