INTERGAMMA - Hamilton Bright



The commission

The commission was to fit out a Karwei DIY store to match the new ”Q formula”, together with Intergamma, the Gamma and Karwei franchise organisation.

The goal

The goal

The new formula must anticipate the future, and increase the capacity to stand out from the competition. The major difference in the new concept is that Karwei will focus more on the decorative departments such as floors, window decoration & curtains, paint and lighting. Twin Shop Support’s task was to supply staff for the construction and installation, and to ensure a successful refit.

Our approach

In Amsterdam, we started with an empty store. Together with the party that supplies the shelving and constructs the special shelving, we will place and install all shelving so that the goods can be added.

All components needed to construct the shelving are supplied in phases, so that the entire store is not filled at once. The project can be divided into a total of ten phases. The last phase is the styling of the DIY store.

There is a site meeting every week to discuss progress. This allows us to ensure that everything proceeds smoothly. However, the success or failure of our project depends on the collaboration with the Intergamma project leader, the electricians, the painters, the contractor and the suppliers.

The result

Following a successful collaboration between all parties, we have put together a great-looking DIY store. The experience that Twin Shop Support has accumulated from four similar ‘Q-refits’ means there is plenty of knowledge in-house to help realise these projects. Thanks to this success, Twin Shop Support will also refit a number of DIY stores according to the Q-formula in 2018!