The commission

For this commission, our task was to ensure not only that everyone is aware of JBL’s products, but also to draw attention to the “Win tickets to the JBL Snow Party in Val Thorens” marketing campaign. And this time, we didn’t do this in a retail context, but at the number one place where Dutch skiers prepare for the winter sport season: the Netherlands’ indoor ski centers.

The goal

• Creating awareness of the JBL Snow Party
• Generating sales of JBL Promoted Products
• Lead generation

Our approach

An online and offline concept was developed:
1. This was based on a setting with a winter sport chalet, JBL products and a photo wall. Of course, JBL Snow Party branded material was used throughout.
2. Via the SnowWorld channels, visitors could see online where and when the activation took place.
3. All visitors to SnowWorld were greeted on arrival in a friendly manner by a fully JBL-styled (après) ski team.
4. They could then have their photo taken in the JBL Photo Booth, and immediately see whether they had won a ski pass or JBL product with a unique printed frame.
5. Using a code on the photo, they could receive an additional 20% discount on JBL products in the online store.

The result

• Very positive responses to the activation among visitors to and staff of SnowWorld
• Multiple prize winners per day
• An uplift in sales with the discount codes used in the JBL online store