A good relationship with retailers is essential to win a preferred position on the shop floor, and by doing so, stimulating sales of the brand. Our Regional and Store Account Managers are the face of our clients on the shop floor. Every working day, they drive to work for the same client, which allows them to maintain a close relationship with their stores and businesspeople. They give advice and share knowledge, sell activations and promotions, and make agreements to improve visibility for the client. These teams are managed by a Field Manager at Hamilton Bright Field Management.
Following up the most important Retail channels for Kobo with a continuous Benelux Field Force. This Field Force focuses on the many facets of Field Management. The primary focus is the structural optimisation of Kobo’s performance in the Retail landscape. Important relationships are also built up and maintained, in-store training is given and sales are promoted.